Brand News

Sapphire celebrates Independence Day with “Freedom Nation” collection

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This independence day, Sapphire celebrates patriotism with the launch of their new “Freedom Nation” Collection which will be available nationwide from 6th of August 2016.

The inspiration behind the collection is ‘Patriotism’; reflecting the love for our identity, the founders, historical landmarks, Pakistan’s heritage, monuments and currency. This brand special collection for independence day inculcates the true spirit of being a Pakistani and promotes the love of our country which is fading away. As Quaid-e-Azam has rightly said:

“We must develop a true sense of patriotism which galvanizes us into one united and strong nation.”

Well taking about the collection it consists of 6 distinct designs of scarves and 5 designs of kurtas for women including contemporary silhouettes such as box kurtas and drop shoulders and includes 3 designs of kurtas with detailing consisting of epaulettes for men. The colour palette of the collection is not only limited to the greens but also has bright yellows, black and white in the palette which makes it wearable for other occasions as well. The prices for the Freedom Nation collection start from PKR 2,390 and go upto PKR 3,090.

Sapphire, a collaborative venture between the Sapphire Group and fashion designer Khadijah Shah of Élan, hosts a range of products which includes stitched day wear and unstitched printed fabric for women, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewellery called ‘Nigeen’. With a price range starting from PKR 2,000, Sapphire’s collection reflects an eclectic bohemian spirit through vivid designs and bold embroideries.

 

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