Setting a new benchmark on a global platform for Pakistani cinema, the romantic comedy Janaan received its European Premiere recently at London’s Cineworld, The O2.
Dazzling the red carpet at the premiere were the rising stars of Pakistani film industry, Armeena Khan, Bilal Ashraf and Ali Rehman Khan. The leading stars of the film were also joined on the red carpet by other members of the cast and crew, including actress Hania Aamir, actor Usman Mukhtar, actress and co-producer Hareem Farooq, producer Imran Raza Kazmi alongside writer Osman Khalid Butt and director Azfar Jafri.
Additional guests included: Former member of the Pakistani music band Awaz, singer Haroon, Pakistani actor and model Wiqar Ali Khan, urban Punjabi singer Tasha Tah and TV personality Yasmin Karimi to name a few.
The evening was presented by Munir Hussain Films – UK (Pepe’s Piri Piri Group) with the feature presentation hosted by radio personality Saima Ajram. Guests were also indulged with a performance by music artist Nafees.
Setting a new precedent for Pakistani cinema, Janaan has already set new records in the UK. As well as being the first Pakistani film to gross the highest single day collections recorded for a Pakistani film ever in the UK, it has climbed to number 8 in the UK Box Office Top 10 after its opening weekend – the first time ever for a Pakistani film.
Presented by IRK Films, Munir Hussain Films – UK (Pepe’s Piri Piri Group) and ARY Films, Janaan has also set a new trend for Pakistani cinema worldwide. The film has been distributed in the UK and internationally by B4U Motion Pictures, whose distribution strategy secured the biggest release of a Pakistani film to date across 18 territories, paving the way for a bright future for Pakistani cinema on a global platform.
Honouring Pakistan’s rich heritage in film, the arts and storytelling, Janaan (‘Beloved’ in Pashto) presents a stylish, witty and often emotional observation of contemporary Pakistan that has resonated with the audience globally. Helming a fresh team of young creatives and talent, Armeena Khan, Bilal Ashraf and Ali Rehman Khan, create screen magic in the lead roles in a film that is emblematic of a burgeoning Pakistani film industry that is consistently making waves internationally.
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