Giordani Gold is a brand that has launched several iconic products over the years, most known for the famous bronzing pearls and high performing foundation range. Today the celebration continues, as we take our commitment to quality even further – transforming the brand and bringing Giordani Gold into a new era – by further refining our formulas and packaging, thus taking the brand to a whole new level of luxury. We have increased focus on a premium sensorial experience with products that touch upon all five senses. Whether it be the click of a lipstick closure or the velvety smooth texture of a foundation, Giordani Gold products are all about pleasing the senses. It’s about craftsmanship and attention to details.
“Giordani Gold represents the aspirational lifestyle that many Oriflame consumers are dreaming of” said Alexandra de Greck, Senior Director Colour Cosmetics, Fragrances and Accessories, when asked about this new chapter for Giordani Gold. “We want to offer women exquisite moments of indulgence.”
“The Giordani Gold customer is looking for items that have enduring value. Giordani Gold enables our customer to purchase high end products at an affordable price. Never before has luxury been this reasonably priced.” continues de Greck.
Simply put, Giordani Gold is a brand that represents easy elegance and luxury, a life filled with beauty and joy. “It is this message that make the brand unique. It’s not just about a luxury it’s about a life filled with passion, laughter, style and elegance.” Alexandra de Greck is very optimistic about Giordani Gold’s future and finishes by saying, “The Giordani Gold woman can recognize and enjoy life’s finer things. Giordani Gold is one of them and tells her stories about the art of beautiful living. In other words Giordani is a lifestyle and this is what we want to communicate, in a new way and with new products.”
Look for the new Giordani Gold products and catalogue communication, starting in catalogue 6, 2015. There are many stories yet to be told, surrounding the craftsmanship and expertise put into each product. For example our famous bronzing pearls are hand spun in Italy while our new foundation uses Mount Etna sourced minerals known as an ancient beauty secret, used by the Romans to heal their skin. First launches include our Long Wear Mineral Foundation, Intense Nail Laquer and a selection of luxurious accessories followed by many new and exciting products in colour cosmetics, fragrances and accessories throughout 2015. Enjoy, indulge and share the experience of the Giordani Gold, where beauty is in the details.
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