The entrepreneurial women behind the Friends of Shaukat Khanum proudly announce the fourth edition of the much anticipated Festival of Life in collaboration with Pakistan’s leading fashion and entertainment fraternity. An all-day carnival for families, the Festival of Life will be held at the Shaukat Khanum Memorial Cancer Hospital in Lahore on 28 February 2016 from 12:00 Noon to 5:00 pm.
Speaking about the very ethos of the Festival of Life, the inspirational cancer survivor and President of the Friends of Shaukat Khanum, Bina Chaudhry has said “Reaching out to those in need is happiness. Generosity is love. It’s not about how much you give it’s about how much you open your heart. Then the cycle goes on.”
Sponsored by UBL, Royal Fans and Pepsi, the fourth Festival of Life promises to be a full day of family fun, fashion, festivities and compassion across all age groups, for a great cause. As per the 2013, 2014 and the 2015 iterations of the Festival, the event will include an exciting fashion lounge by event partner PFDC, with clothes donated from over 50 leading designers and retail brands across Pakistan with event attendees able to purchase these top brands at a 50 % discount. Fashion labels available include HSY, Nida Azwer, Sublime by Sara, Karma, Mahgul, Sania Maskatiya, Sana Safinaz, Origins, Maria B, Beech Tree, Studio S by Seher Tareen, Working Woman, Faraz Manan, Asifa & Nabeel along with many more.
Additionally, the Festival will feature a food court as led by event partner Gourmet, a festive play area for children by Confetti, celebrity appearances, live musical performances such as that from event partner Quadrum, and a special raffle with dozens of exciting prizes to be won among which is a grand raffle prize of an all expenses Umra package for two people, donated generously by Daewoo Travels & Tours.
All proceeds raised from the Festival will be utilised for the treatment of underprivileged patients suffering from cancer at the hospital. Indeed last year’s fund raising went towards the construction of the now fully functional second Shaukat Khanum Memorial Cancer Hospital and Research Centre in Peshawar.
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