This piece is written by Hira Husain as part of our Guest Authors series.
Lure is a new and finest fashion clothing brand in town introduced by Fatima Salamat. The talented designers Fatima Salamat, Madiha Majid and Maha Majid brought an alluring collection of formal and semi formal wear titled as “Enchanting Musk.”
Lure reflects a great deal of pride in offering women an intriguing and eye catching designs with flawless manufacturing. The brand ensures its creations to meet top standards that a woman expects.
The grand launch of Lure was brilliantly carried out at Nishat Hotel on 4th September, 2016. The provocative décor, elaborated set up and fanciful dresses heightened the attractiveness of the event. Strikingly, more light and glamour was added to the launch with appearance of heart winning and beautiful stars like Urwa Hoccane, Resham Khan, Ahmed Ali Butt, Kiran Khan (swimmer) and Kiran Butt (model). The red carpet host was none other but one of the most charming model of Pakistan “Cybil Chaudry.” Various famous bloggers from high rated magazines also showed up which ignited the enthusiasm of the event.
Presence of stars from Pakistani glamword brought exuberance and excitement to the environment. Well refined prints of Lure grabbed attention of many women and the endless efforts of the designer are worth mentioning. The charismatic event launch gained immense hype and success allowing the new comer to flourish in the market. The whole launch was superbly managed and organized by JbnJaws whereas PR was well conducted by Cartel.
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