The Pakistan Fashion Design Council set to introduce a brand new platform: The PFDC Fashion Active

In continuation of the PFDC’s commitment to drive, elevate and innovate within the business of fashion, The Pakistan Fashion Design Council is proud to introduce the PFDC FASHION ACTIVE, launching with their inaugural exhibition on February 26, 2016.

The PFDC Fashion Active [TPFA] is a brand new platform whereby the PFDC endeavors to introduce a first of its kind specialized and dedicated space for fashion showcases, trunks shows and exhibitions all year round – not just limited to seasonal fashion weeks. Spread across 1968 square feet in Mall One in Lahore’s most coveted retail district on the Main Boulevard, The PFDC Fashion Active is open to all lifestyle brands.

Indeed for their debut showcase at the PFDC Active, the Pakistan Fashion Design Council introduce new and upcoming luxury wear brand MORRI with a 1 day inaugural exhibition at The Active, on the 26^th of February 2016 from 4 – 7 PM.

 “At the heart of this platform is the expansion of our business vision to bring to our events at The Fashion Active, the spirit of mentorship, through the seasoned experience of the PFDC’s executive council, event production, modeling and choreography teams, fashion styling expertise, photography, collection editing services and a panel of fashion and business experts to produce fashion content for brands; a complete fashion experience as it were.  Our concept is therefore not simply to have a space for shows; it is to mentor, add value to and expand the dimension of the ways exhibitions and shows can be produced and presented in fashion today; to curate and present your work with you and for you” said Sehyr Saigol, Chairperson of the PFDC Council.

The PFDC Fashion Active is further committed to nurturing and giving a platform to other industries of synergy with fashion; including choreography, styling, photography, modeling et al, developing these industries and services by involving burgeoning talent for our shows, and working closely with them to introduce the best of their work to the Fashion and Design Industry.