Uber, the international smartphone app that seamlessly connects riders to drivers, has launched in Lahore, Pakistan, today after unprecedented anticipation.
Uber helps millions of people every day to move around their city, offering access to affordable, reliable and most importantly safe rides in nearly 400 places worldwide at the simple push of a button.
Loic Amado, Uber’s International Launcher for Middle East & Pakistan, said:
“Thousands of people have already downloaded the app across Pakistan in anticipation of today. We like to say that cities choose us, instead of Uber choosing cities. The interest has been incredible in Lahore, so we are extremely excited to be launching here first. Anyone can now enjoy an affordable, reliable and safe ride at the push of a button thanks to uberGO. The competitive price means using uberGO is the perfect option for anyone wanting to get around the city.”
Uber Pakistan is launching uberGO with a cash as well as the usual electronic payment option – one of the first Uber cities globally to do so. To celebrate, trips throughout Lahore will be free for the first weekend.
The first person to try uberGO in Lahore was actress and international model Mehreen Syed. Legendary cricketer Shoaib Akhtar also took a test ride around the city and was excited about Uber coming to Pakistan.
Supermodel Mehreen Syed said:
“Along with Uber being a convenient way to travel, I feel reassured that I can share the details of my trip with whoever is waiting for me so they can see every minute and metre of my trip in real time as I travel. That way they know exactly when to expect me. It’s these clever little measures that make me want to travel with them.”
The fastest bowler of all time, Shoaib Akhtar said:
“The traffic can make getting around Lahore slow-going, but Uber has the potential to help pick up the pace. Pressing a button and getting a ride in just a few minutes is amazing. And, over time, as more people use the app, Uber could help people share their journeys, which would cut congestion too.”
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