Mezan cooking oil and ghee finally released their new TVC with the tagline of Har Khushi Manao.

Mezan – Har Khushi Manao TVC 2016

Agency: Adcom Leo Burnett
Production House: Bionic Films

Director: Ahsan Rahim
Producer: Salman Farooqi
Associate Director: Mukhtar Zaidi
Associate Producer: Muhammad Zohaib Siddiqui
Assistant Producer: Iqra Sheikh
DOP: Zain Haleem
Art Director: Mariam Ali
Set: Aqeel Ur Rehman @ Se&Act
Prop Master: Fawad Ur Rehman @ Se&Act
Stylist: Jaffar Ali Khan @ Stallions Styling
Makeup: Waqar Hussain
Food Stylist (Bangkok Unit) : Payal Gupta
Food Stylist: Abdullah
Production Manager: Qamber Ali
Talent: Citrus Talent
Post: Fawad Farooq @Vertex Media
Sound Design: Shani Arshad
Location: Genesis Location
Line Production (Bangkok Unit): Hamza Chishtie @ Impetus Haze Films

Agency Credits:
Business Director: Imran Yahya
Account Director: Saadain Lari
Account Manager: Arsalan Dar
Creative Director: Mahrukh Shaikh
Associate Creative Director: Saleha Mir
Manager Urdu Copy: Muhammad Zeeshan Jilani
Senior Creative Associate: Juzer Modi
Head of Design: Rahat Khan
Art Director: Syed Owais Ahmed
AV Manager: Noel Francis

Client Credits:
Managing Director: Mian Naveed Riaz
GM Marketing: Alamgir Janjua
Brand Manager: Faizan Ali Nizami

About Mezan

Mezan brand was launched in year 2000 from the platform of Paracha Textile Mills Limited (Ghee Unit) which is the fastest growing FMCG Company in Pakistan. The company exclusively engaged in the vegetable oil and fats business with core objective to bring quality products within everyone’s reach which is the social responsibility of the company towards the society and company feels that it is also the right of every consumer.

As a dynamic and evolving company, Mezan has always maintained a fresh approach for its marketing campaigns which emphasize the development of brand loyalties among the customers and consumers through their involvement and participation in promotional activities run by professional staff and consultants. The company day by day has started capitalizing on its Brand positioning which is “ Balanced Diet – Balanced Life ” through its communication and promotional activities and moreover the brand is offering the best quality product to the consumer to fulfill its Brand promise.

Recently, we have re-vamped the brand with fresh communication with the objective to change the personality of a brand as a young and modern brand in order to create more excitement in our brand for the consumers so that our brand maintains its long term relation ship with the existing consumers and further broaden its consumer base to increase its market share. This re-vamping of brand has given both qualitative and quantitative benefits to the brand and has put exponential positive impact on the imagery of the brand.

We are very optimistic that with this consistent marketing and quality standard approach, we will keep providing the best product in this highly competitive category, to our consumers so that with delight ness they endorse our brand slogan that,

“HER CHEZ MEZAN ME ACHY LAGTI HAY”.