Over 50 women raced their two-wheelers and rolled out on Sunday in an all-women biker’s rally organised by Daraz, the leading e-commerce platform in Pakistan, in partnership with Pink Riders as part of Daraz WOW Women Week celebrations.
The Women’s Bike Rally started from Sea View McDonald’s and went to Emaar Towers and back, where they took over the roads on bikes, celebrating their shopping week. The rally was also a sign of breaking the bias, ruling the streets, riding their dreams, and WOWing the world with confidence and style.
The rally delivered a message of women empowerment, women taking charge of their lives, showcasing their existence in social spaces, exercising their simple right to commute however they want or breaking gender roles. The organisers emphasised providing equal opportunities for women in all walks of life and said there should be a continuous struggle to provide equal rights for female entrepreneurs and online female shoppers in Pakistan.
Urooj Ahmed, The Head of Marketing, Daraz, said, “There is a common belief that women do not tend to shop or sell their products or services online, whereas the facts state otherwise. We see a shift in women’s shopping and selling behaviour in Pakistan, and e-commerce has redefined the shopping and business culture for women in Pakistan. The new trend of online women entrepreneurs selling their products on Facebook groups proves their ability to work online.”
Daraz WOW Women Week kicked off on May 18, dedicated to all the women in Pakistan crushing every day despite all the odds.
In addition to this, Daraz is also making its parcels delivered by their women riders, who are the newfound Daraz Express (DEX) Hero during WOW Women Week. Daraz plans to give employment to female riders who’re willing to become their riders.
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