Pakistan’s premier home couture brand, YOCA, launches Bambini – a selection of one of a kind furniture pieces complemented by a limited edition line of childrenwear. The children’s collection will be available from July 1st 2015, at the YOCA showroom in Karachi as well as multi-label stores L’Atelier Lahore/Islamabad and Fashion Pakistan Lounge in Lahore, and online at YOCA’s store.
YOCA believes in a luxe contemporary aesthetic that is a marriage between tradition, practicality and elegance. With Bambini, YOCA aims to bring a twist in orthodox furniture and is a marked first by an interior brand and aims to inculcate the same luxury aesthetic in children’s wear. The limited collection of childrenswear specifically brings a fusion of Eastern and Western aesthetics with a focus on summer fabrics. The first collection is being launched by 1st July 2015 and the second edition will be available from 10th July onwards – in time for Eid. Ranging from PKR 4,500 – PKR 8,500, Bambini fashion is comfortable and affordable designer wear for children between the ages of 2 to 11. In addition to Bambini, YOCA will also introduce a selection of home accessories, including table runners, cushions and quilts. All furniture, fabrics, accessories and apparel has been locally manufactured and produced by YOCA in Pakistan.
Speaking about the launch of the Bambini line, CEO YOCA, Sarah Najmi-Bilgrami said:
“We are delighted to venture into this new avenue with Bambini whereby we look to provide a complete fashion and interior experience to parents; bringing our distinct design aesthetic from our furniture into fashion. Further, with YOCA‘s Home Accessories, we endeavour to extend our interior signature into homes to cater to a broader diversity of clients.”
Established in 2006, YOCA, or Young Collective Artists, is a premium Home Couture brand that surfaced from the synergies between three artists; Zayd Bilgrami, Ahsan Najmi and Sarah Najmi Bilgrami who together, bring with them a combination of inspirational creativity, seasoned industry exposure and academic design credentials from the coveted Rhode Island School of Design. The three artists represent a second generation of experts, whose predecessors have to their credit the 35 year architectural practice, Najmi Bilgrami Collaborative Ltd (NBCL), where all three team members are also partners. YOCA’s products are inspired by high-end design where each piece is uniquely conceived from universal inspirations be it with whom YOCA’s artisans interact, the places they visit, the evolving art world, fashion, music; or indeed something as simple as a conversation with a loved one.
Bambini can be viewed at the YOCA showroom at 14-C Lane 7, Main Khayaban-e-Bukhari Commercial Phase 6, D.H.A. Karachi from 15th June and onwards. Check out their Instagram.
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